# We're launching "Routes": the best way to fuel your destination's website with pure adventure

**Autor:** Gonzalo Moreno
**Categoría:** Tecnología
**Fecha:** 2026-05-11 10:34:26

## Resumen Ejecutivo
"Rutas," a new technology that enables any Smart Destination in the world to have its own routes app.

## Contenido

This&nbsp;week&nbsp;we&nbsp;launched&nbsp;&quot;Rutas&quot;,&nbsp;a&nbsp;new&nbsp;technology&nbsp;that&nbsp;**allows&nbsp;any&nbsp;DMO&nbsp;in&nbsp;the&nbsp;world&nbsp;to&nbsp;have&nbsp;its&nbsp;own&nbsp;app&nbsp;for&nbsp;hiking&nbsp;and&nbsp;MTB&nbsp;trails**&nbsp;integrated&nbsp;into&nbsp;its&nbsp;own&nbsp;official&nbsp;website.


The&nbsp;challenge&nbsp;to&nbsp;be&nbsp;solved&nbsp;is&nbsp;crystal&nbsp;clear:&nbsp;how&nbsp;do&nbsp;we&nbsp;give&nbsp;official&nbsp;trails&nbsp;the&nbsp;visibility&nbsp;and&nbsp;importance&nbsp;they&nbsp;deserve&nbsp;compared&nbsp;to&nbsp;the&nbsp;thousands&nbsp;of&nbsp;trails&nbsp;that&nbsp;exist?&nbsp;The&nbsp;modern&nbsp;traveler&nbsp;gets&nbsp;inspired&nbsp;and&nbsp;plans&nbsp;using&nbsp;artificial&nbsp;intelligence,&nbsp;but&nbsp;their&nbsp;goal&nbsp;hasn't&nbsp;changed:&nbsp;to&nbsp;live&nbsp;unique&nbsp;experiences.&nbsp;And&nbsp;a&nbsp;unique&nbsp;experience&nbsp;can&nbsp;be&nbsp;provided&nbsp;by&nbsp;another&nbsp;traveler&nbsp;or&nbsp;by&nbsp;the&nbsp;official&nbsp;destination.&nbsp;If&nbsp;your&nbsp;context&nbsp;is&nbsp;finding&nbsp;official&nbsp;information,&nbsp;you&nbsp;need&nbsp;to&nbsp;be&nbsp;able&nbsp;to&nbsp;access&nbsp;it&nbsp;quickly,&nbsp;no&nbsp;matter&nbsp;where—on&nbsp;ChatGPT,&nbsp;Gemini,&nbsp;or&nbsp;the&nbsp;destination's&nbsp;official&nbsp;website.&nbsp;


With&nbsp;Rutas,&nbsp;any&nbsp;destination&nbsp;in&nbsp;the&nbsp;world&nbsp;will&nbsp;be&nbsp;able&nbsp;to&nbsp;populate&nbsp;its&nbsp;website&nbsp;with&nbsp;the&nbsp;official&nbsp;itineraries&nbsp;it&nbsp;wants&nbsp;to&nbsp;highlight.&nbsp;And&nbsp;best&nbsp;of&nbsp;all:&nbsp;**&quot;Rutas&quot;&nbsp;is&nbsp;perfectly&nbsp;integrated&nbsp;with&nbsp;our&nbsp;&quot;Planificador&quot;**,&nbsp;so&nbsp;that&nbsp;if&nbsp;you&nbsp;decide&nbsp;to&nbsp;save&nbsp;a&nbsp;trail,&nbsp;it&nbsp;is&nbsp;added&nbsp;to&nbsp;your&nbsp;travel&nbsp;plan—a&nbsp;plan&nbsp;that&nbsp;you&nbsp;can&nbsp;share&nbsp;via&nbsp;WhatsApp&nbsp;with&nbsp;anyone&nbsp;you&nbsp;want.&nbsp;


We&nbsp;continue&nbsp;to&nbsp;add&nbsp;new&nbsp;pillars&nbsp;to&nbsp;mivoz&nbsp;with&nbsp;the&nbsp;goal&nbsp;of&nbsp;providing&nbsp;smart&nbsp;destinations&nbsp;with&nbsp;a&nbsp;suite&nbsp;of&nbsp;technological&nbsp;solutions&nbsp;that&nbsp;allow&nbsp;them&nbsp;to&nbsp;help&nbsp;travelers&nbsp;live&nbsp;unique&nbsp;experiences&nbsp;at&nbsp;the&nbsp;destination.